Revisiting Day One: The Heart Behind the Launch
Today, we’re taking a moment to look back — back to the very beginning. This is a heartfelt throwback to our original launch post, first shared when Healing Earth Essentials officially stepped into the world on September 15, 2014.
In this blog post, we’ve also included a special photo — the very first one taken of my mom and me, just before we did our first-ever farmers’ market. I’ll never forget that moment. It marked the quiet start of something sacred — a small table, a handful of handmade products, and a heart full of hope.
Here’s the post that started it all:
A New Beginning: The Heart Behind Healing Earth Essentials
Dear friends,
Today marks a truly meaningful milestone — the launch of the Healing Earth Essentials website, officially opening its doors on September 15, 2014.
This isn’t just the beginning of an online shop — it’s the unfolding of a journey that began long ago in a kitchen filled with herbs, love, and legacy. Healing Earth Essentials was created out of necessity, shaped by experience, and rooted in the quiet, powerful desire to live a life of no regrets, deep purpose, and healing from the inside out.
If you're just discovering us, I invite you to explore our story — one that weaves together generational wisdom, a season of soul-searching through illness, and a renewed passion for creating products that genuinely support sensitive skin and whole-body wellness. (I’ll be sharing more of that journey in an upcoming blog post.)
And — something special: in this blog post, I’ve included the very first photo ever taken of my mom and me, just before we did our first farmers’ market together. It was such a beautiful moment — the beginning of something we didn’t yet realize would grow into a community, a calling, and a brand built on love, legacy, and intention.
If you've ever struggled to find skincare that feels good, smells pure, and doesn’t trigger a reaction — you’re in the right place. Every product in our line is handcrafted in small batches, using botanical ingredients, organic oils, healing clays, raw honeys, and therapeutic essential oil blends. We avoid fillers, parabens, harsh chemicals, synthetic fragrance, and anything that doesn’t serve your skin or your well-being.
Our promise is to remain rooted in integrity, intention, and care — just as we were when this all began. We’re here not just to offer you skincare, but to help you find rituals that feel like comfort, connection, and calm in the middle of a noisy world.
Thank you for being here at the beginning of something beautiful. I can’t wait to grow together, hear your stories, and help you find just what your skin — and your soul — need.
With gratitude,
~ Joleen
Formulator & Founder
Healing Earth Essentials